The opening attention grabber.
The first impression of a great radio ad must provoke a desire for further exploration.
If not, the radio ad will be categorized by the brain as the same old noise it always hears.
In radio, you show them with sound... when done correctly, is a fabulous advertising medium that can truly capture the imagination, build a brand and lead to a sale.
Every business has a vibe, a personality which needs to be unearthed and developed, it also evolves over time, Anthony Loveridge can step in listen to the vibe and the rhythm of your business and come up with a campaign that’s effective and can stand out from the crowd and drive your business in the right direction.
Smart operators know the general public is suffering from information overload... with buy this... buy that... have this... have that... you must be able to tune in to your customers and get them to follow what you’re doing & get them to commit buying your product day after day week after week year after year.
Below is a series of adverts I have started with concept went to brief and then with the assistance of Red Wave Media in Perth and Karratha come up with a final copywritten piece which has gone to production and below are the results.
If you would like me to assist your business build its brand... go to the contact section on this website and follow the prompts.
Target Audience: All Ages and Male and Female.
Brief was to give a generic advert that would grab peoples attention make them listen, build up the hype and follow thru with relevant information.
Inspiration was the 2011 Tomorrowland intro after party you tube.
Describes all the details of the Mermaid - Food, Drink, Hampton Harbour, Red Dog and accommodation and tale ends with catch cry 'Always a good time at the Mermaid'
I gave Red Wave Media in Perth WA a brief to come up with a Sports Advert that covers everything...and what they came up with was a WORK OF ART.
One of their production guys was a genius that week when he produced this,
I cannot claim any credit or ownership or inspiration...Totally Redwave Media
Except paying the bill.
This advert is played every year over the Winter months and continues to be part of the Mermaid Hotel advert mix 8 years later.
After viewing the trailer that mainevent did on you tube (Mundine Vs Geale II)....honestly it sucked and was a very poor production...abloveridge.com then took it upon our selves to cut and sort out pre production, then it was sent to get produced at redwave media in Perth who put it all together and I think in the end a bloody good advert... plenty of hype good voice over and good delivery...have a listen and tell us what you think
The brief was to appeal to the female market in the Pilbara, 90% go out on Hens night on a rampage and we thought The Mermaid Hotel should be their first stop.
Red Wave Media came up with the production and delivered the concept and I think did a great job....have a listen and enjoy
The brief was to come up with a politically incorrect advert that appealed to just about everyone, hints at over stepping the mark, but delivers a fine rebound and turns out to be a bloody good advert.
The aim here was to not be like any other advert....remember information overload is what people are suffering from….. and this advert appeals in a comedy way integrates the food elements and is cheeky along the way without offending anyone....a nice work of art Red Wave Media
Each year we have the Sydney Hot Shots come and do their thing at the Dampier Mermaid and each year it can't be the same old advert and and promotional material.
So I asked Red Wave media to jazz it up and they did a very good job, which inturn made for a very successfull night....enjoy
Brief given to Red Wave Media was we deliberately let everyone else (our competitors) promote their Melbourne Cup events 4 weeks before the day…. then the final week on a high rotation advert schedule we have our great little advert to come in under every one and grab the attention of the undecided patrons and the ones that are stuck at work or only have an hour off for lunch.
And in 2013 that’s 90% of the market out there as not many employers are letting people off for the Melbourne Cup in the Pilbara
Great job by Red Wave Media with the production and delivery
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